Frock World

Mela Purdie: Clothes That Travel With You (And Stay With You)

When it comes to packing for your next holiday, you cannot go past Mela Purdie. Designed to move with you, their collections are perfectly engineered to travel with you from city to coast, boardroom to boarding gate.

Spotted: ALÉMAIS Summer 2025
Deep Sea Dreaming by Alemais and Sam Pauletto Have you heard the whispers?? Alemais, the purveyor of all things Rococo-chic has unveiled their latest collection. The Aesthetic - Light, frivolous; whimsical The Style - Styling without rules The Characteristics - curved...