Shop Online The Latest Collection from Suboo | Frockaholics

Launched as an accessories brand in 2007, Designer Sue Di Chio quickly paved the way into the major ladies fashion scene. In 2012, Di Choi majorly amped up the label's profile after presenting one of the most anticipated shows at Fashion Week in Sydney.

Synonymous for clean lines, original bright prints and understated wearable silhouettes, the label compliments both Northern and Southern Hemisphere lifestyles by celebrating looks for pleasure and leisure.

Designed for women who move beyond surf labels into stylish and sophisticated, Suboo has been worn and loved by Australian celebrities such as Miranda Kerr, Delta Goodrem and Dannii Minogue.