Alice McCall is an eclectic brand with a playful sensibility, using unique detailing and charming folk-like craftsmanship to create charismatic, modern keepsake collections.
Alice McCall started off as a successful stylist in the London Fashion scene. Gaining knowledge and experience working with celebrities such as Kelis and Blondie, as well as styling for advertising champagnes for MTV, Levis and Rimmel.
50's inspired creations made in her spare time gained exposure by celebs such as Kate Moss, McQueen and muse Katy England. After meeting the Sass and Bide designers by chance in 2003, Alice McCall was flown back to Australia to design for their label. Since launching in 2004, Alice McCall has gained huge international success.