☀️ Your Summer Wardrobe Starts Here with Mela Purdie

 

When it comes to finding timeless Australian Fashion that suits all occasions: whether for work, a casual day out with friends and family, or for travel, Frockaholics has the perfect solution for all, and that is Mela Purdie! It is the time to 'Add to Cart' their latest collection that's arrived in-store. Refresh YOUR summer wardrobe with Frockaholics!

Mela Purdie is renowned for their high-quality luxury styles that are both fashionable and extremely comfortable. Their new summer designs continue to be just as good, offering both versatility and style. Not only do they elevate your outfits, but always keep your comfort in mind.

 

Who is Mela Purdie?

 

 

Mela Purdie is an Australian designer who launched her label in 1999. She grew up in Perth and studied in Sydney, graduating top of her class. Her core values that are ingrained in her brand have always been simple: designing clothes that work for real women's lives. This means pieces that are easy to wear, care for and versatile for travel. Over the years, she has become known for her technical signature fabrics that are easy to care for and feel luxurious against the skin.

Today, her collections are sought after, not only in Australia but around the globe. Mela Purdie is stocked internationally and a go-to for women who love comfortable elegance.

 

 

Thoughtfully Designed for Real Life

 

 

 

 

Material

 

The foundation of every design of Mela Purdie is the fabrication. Mela Purdie only creates styles made from materials that not only make you look beautiful but also perform in real life.

Most of her styles are made from technical fabrics, meaning they are made to be high in strength, water resistant, breathable and durable. It is one of the big reasons why Mela Purdie has such a loyal following. 

 

 

 

 

 

 

Colours

Colours are often the first thing people notice and instantly communicate the mood and style. Each season, Mela Purdie curates fresh colour palettes that balance between their core colours, using versatile shades that are easy to mix and match with. Mela Purdie always empowers women to build wardrobes that transition seamlessly from day to night, and from season to season. Here are some of our favourites at Frockaholics! 

Hot Pink

Vibrant and saturated pink that adds energy and confidence, perfect for statement pieces that bring a pop of colour to your summer wardrobe! Works beautifully against neutral bases like white or biscotti.

Fossil

Fossil is a big colour for this season! A more muted khaki with warm undertones, it has a natural quality that feels both timeless and versatile. Fossil is perfect for balancing bold summer hues and works beautifully in the summer collection as a grounding neutral but also transitions effortlessly into autumn and winter seasons. 

 

Biscotti

A warm beige and sandy tone that grounds the Mela Purdie summer collection. This colour is both timeless and versatile. This shade pairs effortlessly with both stripes and bold prints. Perfect for your summer wardrobe staples.

There are other colours in this collection, such as black, white and navy! Come check out the rest of the colours on our website Frockaholics.com.

 

 

 

Styles and Core Items and Styling

 

Mela Purdie has so many core and signature styles. Let’s talk about some of Mela Purdie’s core items and how we love to style them.

 

 

 

 

These are some of our favorites here in Frockaholics! These might just be your new go-to styles! Come check them out on our website Frockaholics.com or at our boutique store Momento Dezigns in Manuka.

 

 

Find Comfort in Your Style

 

Mela Purdie offers clothing that adapt seamlessly to modern life - travel, work and everyday leisure, each piece crafted with you in mind. The brand continues to lead the way with high-quality styles to your wardrobe and we at Frockaholics are so happy to bring Mela Purdie's new summer items to your doorstep!  

 

Discover the rest of the collection on Frockaholics.com or at Momento Dezigns, our in-store location in Manuka, ACT. There are so many more styles to check out so don’t miss out!

To find the perfect fit for your next event, visit us on our website or drop-by our store, Momento Dezigns at Manuka for a more personalised experience.

Simply contact us on 02 6282 9858 | 1300 376 252 | customerservice@frockaholics.com.au for more information if you need styling/sizing assistance. We would love to help!

 

Blog Composed by Alexis. Reviewed: Ros & Reshani. 

Frock & Momento Girls xx