The Alma Backless Midi Dress in Cumin by Shona Joy.
Backless midi dress in a silk touch fabric with a luxurious sheen.
With a background in fine art, majoring in textile design, the Melbourne born Shona Joy now based in Sydney got her start in the fashion industry working as a design assistant for Charlie Brown and later freelancing for Marcs. In 2000, Inspired by her fine arts background Shona Joy decided to merge her passion for art and textiles with her love for fashion. Gaining inspiration from the wonderfully kitsch and quirky, then fusing it with chic sexed up style, the Shona Joy label was born. With a strong emphasis on prints each new range features exclusive designs on luxe fabrics in a variety of styles including party dresses, sexy dresses, evening gowns, formal gowns, going out dresses, white cocktail dresses and black evening dresses. And don't worry! - Shona Joy dress always promises to deliver on all your hopes and dreams when you buy dresses online!
Turn inside out. Cold hand wash separately. Use mild soap. Do not bleach, soak or wring. Cold rinse. Do not tumble dry. Dry flat in shade. Cool iron if needed on reverse side with protective cloth. Dry cleanable.