Shop Online Lucy Laurita

From as young as I can remember, the vision of my mother will stay with me for the rest of my life. Unknowingly, it was the starting point of career as a fashion designer.

When you look at my collection you need to live the idea that together we have created a story. A story of a Melbourne fashion designer who has created and wanted all her life one single thing. Simple, classic, couture beauty.

Take a look at the collection and you will see in there the privilege of an education I received in design. It didn’t stop there, some people think it is a child hood dream, some people think I would grow out of it, some people tried to convince me that I would grow out of it. It’s interesting that sometimes I pause and think, and I want to tell you all I am proud and love where I come from.

Perhaps when I have the privilege of you wearing one of my wrap dresses, my beaded frocks, my scarves or any of my collection that you know I individually care.