"Our Conscious Promise" - Sustainable Fashion

With fast fashion becoming one of the dirtiest industries in the world we are lucky enough to see a rise in Fashion Brands growing and developing their Corporate Social Responsibility. As customers we want the gap bridged between the latest fashions and mindful production processes.

Australian designer Kit Willow and her label KITX are at the forefront of sustainable designer fashion globally, through their conscious sourcing, trace-ability and manufacturing. This ethos goes into every design to minimize the impact on our planet.



“We do not believe in quality without honesty and integrity”


This year KITX has been invited to represent Australia at the Commonwealth Fashion Exchange. The Commonwealth Fashion Exchange partners designers with artisans from British Commonwealth nations to create pieces that are environmentally conscious and in turn highlighting each country’s heritage crafts. The finished products will be on display at a reception in Buckingham Palace at the tail end of London Fashion Week 2018.

To celebrate sustainability and highlight artisan craft through the creation of an evening dress, Kit teamed with artisans from the Solomon Islands. The result, to be unveiled on the night, uses shell beads and raffia sourced from artisans in the island nation to embellish a black gown made from draped and pleated wool, produced in Italy with a Woolmark-partnered mill. The aim is to elevate the conversation, bring awareness to consciously sourcing materials, and artisan labor to limit fashions impact on the planets resources and highlight countries' heritage crafts.


Ginger and Smart are another Australia fashion label that have embeded ethical and sustainable practices into their business model. Their mission is to sustainably create beautiful and timeless designer pieces that can be worn time and time again. They strive to differentiate their label from low-quality fast fashion garments that are disposed of after one season.


“We are about high-quality fashion that is socially responsible and with a low impact on our global environment”


Like KITX, Ginger and Smart source local materials to cut down on their logistical footprint and group shipments in order to minimize aviation emissions. They source organic non-GM cotton seeds and biofertilizers and use organic pest management methods.

Australian contemporary basics label Jac + Jack ensures every piece is well-considered and made with integrity. They use premium natural yarns, sourced from ethical suppliers, to ensure a range of soft and luxurious quality garments.

Love The Frock Girls xx 

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