Designers: Magdalena Velevska

Indulging the desires of a modern sleeping beauty, Magdalena Velevska writes her own folklore for Autumn Winter 2012. Girl of My Dreams presents a voyeuristic view into the imagined world of a constant dreamer hooked on the drug of illusion. Effortlessly engaging in a realm beyond the imaginable, Velevska elevates familiar silhouettes with couture techniques that bring to life her protagonist’s idealistic world of unattainable beauty. Delicate felting and dustings of translucent sequins act as the catalyst in an unexpected graduation of textures that see column dresses shift seamlessly from sheer silk to opaque cotton net. Elegantly pleated gowns turn from pure white and pansy purple; Silhouettes shift into distorted asymmetrical shapes while the mirrored effect of the reflective print echoes the magnifying power of the mind... The exclusively developed embroidered fringing draws unconstrained lines across the body, evoking a slow and fluid movement - acting as a reminder that this vision of beauty exists outside of the restraints of real time. Crisp tailoring and clean colour blocked styles suggest an alertness and control.
It’s this rare level of craftsmanship that creates a deceivingly tangible magical allure, making it clear Velevska’s once peaceful and serene heroine becomes increasingly relentless in her pursuit for perfection.
The Magdalena Velevska collection
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| Magdalena Velevska Press Petal Stripe Coat in Black and Nude - FINAL SALE $437.40 $729.00 |
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| Magdalena Velevska Mod League Top in Ink - FINAL SALE SOLD OUT |
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| Magdalena Velevska Press Petal Dress 4 in Olive - FINAL SALE $399.00 $665.00 |
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| Magdalena Velevska Snake Tales Dress in Ink - FINAL SALE $359.40 $599.00 |
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| Magdalena Velevska Press Petal Dress 2 in Ink - FINAL SALE $399.00 $665.00 |
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| Magdalena Velevska Circle V in Toxic Yellow- FINAL SALE $219.00 $365.00 |
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| Magdalena Velevska Aqua Romance Dress 6 - FINAL SALE SOLD OUT |
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| Magdalena Velevska Metal Mesh Embroidered Top in Graphite - FINAL SALE $194.00 $485.00 |
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| Magdalena Velevska Circle Jumpsuit Toxic Yellow - FINAL SALE $314.00 $785.00 |
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| Magdalena Velevska Circle Jacket in Black- FINAL SALE $316.00 $790.00 |
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| Magdalena Velevska Fringed Jasper Dress- FINAL SALE $290.00 $725.00 |
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| Magdalena Velevska Fringed Dress in Black - FINAL SALE $262.00 $655.00 |
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| Magdalena Velevska Full Moon Dress - FINAL SALE $307.60 $769.00 |
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| Magdalena Velevska White Metal Maze Dress- FINAL SALE SOLD OUT |
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| Magdalena Velevska White Adoration Knit Dress - FINAL SALE $175.60 $439.00 |
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