Magnificent gowns and drop-dead-gorgeous red-carpet evening wear have ensured ALEX PERRY's reputation as Australia's most glamorous designer to the stars. Following his training at the East Sydney Fashion Design Studio and a stint as a model Agent, Perry opened his first Atelier, where he created the Haute Couture beaded and jewelled gowns for which he has become famous.  In 1998, Perry launched his first Ready-to-Wear collection with dinner, cocktails, the races and glamorous nights out all in mind.