Designers: Flannel

Award winning Australian designer Kristy Lawrence has always had a definite design ethos and in her new label, Flannel, has found the perfect medium to translate her vision into a signature range of fashion and home wares. A designer who is happier on the beach with her children than on the runway for her latest collection, her signature Flannel label is about lifestyle, about family, about effortless elegance and pared back style. Summers spent growing up on the beaches south of the Western Australian capital of Perth instilled an early appreciation for comfort, for simple luxury and natural beauty, which is very much reflected in her choice of fabrics and materials and in her desire to create a lifestyle range that is as relaxed and effortless as it is beautiful.